Our rule:
The market is not past or present,


	[...]The market is the technology of the future. It is what makes the future work, and work today. It does so because it trades derivatives (non full and non present, literally written) and because it trades them today. This trading capacity of the market (always a reason why the floor should ultimately replace the ground) is rooted in tradability. Tradability is the opposite of foundation and re-presentation and ground control. It is essentially an exchange and, as such, it twists free the locality of time and space. As technology, the market replaces the future, or rather, its replaces its knowledge.[...] E. Ayache, “Why 13 Can Only Succeed to 11, or, The End Of Probability” (Wilmott Magazine, July 2006)

it is always what happens next.


	[...]The market takes place in this dis-placing. It is everything that happens outside the representation. The trader's performance literally exceeds the model from both sides. It expresses itself in the two decisions that cannot be made part of the model, the decision to recalibrate and the decision to trade the newly priced instrument. By necessity, this performance is never in line with the model but always falls next to it (and I mean it both in the spatial and temporal orders: it always happens next, and it is always adjacent to the model). Therefore the trader, or the market which he embodies, cannot become an object for probability. Probability consumes itself in the inner theoretical episode (the derivative pricing model) which is only a part of the overall technology.[...] E. Ayache, “The Next Question Concerning Technology Part I” (Wilmott Magazine, March 2007)

Our philosophy:
Derivatives are not what you think.


	[...]Thinking of derivatives, the first word that comes to mind is infinity. On the one hand, their creation process is literally infinite: derivatives can be written on everything and anything; derivatives can be written on derivatives. On the other, their fate and destination are never final. Derivatives always restart: they end up escaping any determined sequence that was meant to frame them in thought. If they can be summarized in one word, we can say of derivatives: “They are not what you think.”[...] E. Ayache, “The “Non-Greek” Non-Foundation of Derivative Pricing” (Wilmott Magazine, September 2005)

They are the market.


	[...]Because derivatives were invented today and thought about today when everybody knew they only existed in the future and only in a fraction of space, the only thing we could have in mind for them today is to trade them today! What else? Derivatives are all about trading. They are meant for trading: this is the only plain - not fractional, not conditional - fact that is of concern to them today. They are the trading. They are the market.[...] E. Ayache, “The Next Question Concerning Technology Part II” (Wilmott Magazine, May 2007)

Our product:
Derivative pricing technology.


	[...]But when it is realized that the derivative was invented in order to trade and that the derivative pricing formula was derived in order to price and replicate the derivative in a trading environment, as the specifically trading object that it is, when, in other words, the market is summoned back inside the pricing technology (the model) and inside the derivative itself as technology - and the only technology the derivative is good for and is meant for, the essence of the derivative as technology, is the technology of trading -, the thought is back upon us of that for which this whole technology and whole history of being were destined. And what they were destined for is the other beginning of the derivatives market, the beginning that holds the truth of the market: the October 1987 crash and what it meant to options markets.[...] E. Ayache, “The Next Question Concerning Technology Part II” (Wilmott Magazine, May 2007)

Thus our technology is
the market technology,
or equivalently,
the next technology.